This is it, my new campaign design ideas. I've decided to take a more graphics based design so this time round illustrations will form the most part of my posters. These are the steps in creating my new designs.
Artist research, I needed somewhere to start, something to base my designs. I wanted to be clever and creative to create visually exciting designs so I looked at an artists I previously mentioned on here, Noma Bar.
If I did imagery in the same way as Bar, it would look much too similar so I looked at thisguys work, Genndy Tartakovsky, to get some inspiration for different illustration styles.
This style of imagery is very familiar to those around my age as it was a frequent style used in many childhood favourite cartoons such as Dexter's Lab and Samurai Jack.
These were my ideas; 3 designs all focusing more on psychological effects rather than physical ones but translate them into imagery.
My first idea focuses on the feeling of being trapped, so I thought of using the outline of a house with walls that mimic the bars of a prison cell. These combined images come from the concepts of Noma Bar's work.
The second design focuses on the feeling of being controlled.
My third looks into voicelessness.
To make my designs unique, I've hand cut all the designs using a knife and paper and then scanned the images into the computer. This gives an interesting texture where the images are not quite perfect but add something extra to the designs that computer generated images wouldn't be able to do.
The next step was to apply my designs to the posters with colour and text.
I do like my first two designs but something is off with the third. I'm not sure its fits with the imager on the other two designs.
I changed around the colours to see if I could improve it in anyway but I'm still in the same mind as before. So, I've gone with a new design, still keeping with the same message as the previous imagery. This time however, I've gone with a unisex image instead of female to let the audience realise males are also victims of domestic violence.
This is the root of my new image.
After much design consideration, alterations and adjustments, I finally came to my final designs.
What I've created is a Domestic Abuse Awareness campaign. Each design focuses on an emotion or feeling, the first being trapped, the second being controlled and the third being voiceless. The designs have been made in a way to grab your attention and put the point out there. The text has been made to work with the illustrations as an extension of the images themselves. All elements of the designs appear hand-made to add a 'personal' touch and giving almost an unfinished or imperfect look to reflect that of an imperfect domestic relationship. The third design is meant to connect the most as it is the most human but almost quite shocking. I hope that when the audience views my posters, they are able to identify the emotions and feelings that I created the images for.
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