Demographics are a collection of data concerning a specific population. In graphics design, these are mainly its audience. Since beginning the course, demographics have been becoming ever more so important in out projects. It's absolutely vital to understand your audience if you hope to achieve a successful outcome. Understanding your audience gives you extra guidelines to make you piece of work. Included in this is understanding the age range, gender, race/ethnicity, income, location, season etc...
None of my work is being used commercially but understanding demographics is still important since practicing it will help me to further understand client based projects and what intended outcomes should be like.
This is a page from my food and drink festival project.
When you understand who you are targeting, producing the work is that bit easier and is worth all the time put into it, research does pay off!
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